FULL TIME REMOTE – Senior Account Executive

Brilliant is much different than traditional consumer PR agencies. Rather than “staying the course”, we thrive on pushing the bar. We are high energy, fast-paced, and a perfect case study in balanced chaos. Your plate will be full. Your ability to prioritize and juggle will be challenged. Your opinion will be sought. But at the end of the day, you will move the needle for your client and have a tremendous sense of accomplishment.

Are you excited yet? Then keep reading….we want to know you!

As a Senior Account Executive at Brilliant PR & Marketing, you have 4+ years of direct experience in public relations with an emphasis on media and influencer relations within the consumer products space. You will work on an average of six accounts – two to three of which will be small/mid-sized clients. You will act as a a junior project manager for these accounts, providing you the opportunity to exercise your strategic and leadership abilities. A large part of this role involves success with media and influencer relations, along with program development.

In this role, you will assist in the execution of all tasks, assignments, and needs for your account roster and ensure they are completed in a timely, high-quality manner. This will require you to be organized and goal oriented. You will work closely with your Account Team in the planning and implementation of tactics and activations that could range from surveys and contests to live media events, video production, and creative activations.

In the arena of media and influencer relations, you will execute a significant share of outreach efforts and be expected to leverage your relationships and ability to identify the correct contact. Advanced skill in pitch and press release writing, copy development, and general excellence in written communications are highly desirable.

On an ongoing basis for your mid-small clients, you will need to provide a voice of strategic counsel. This will range from being a thoughtful and savvy partner in response to questions that may arise during weekly status calls, and also includes assisting with the development of strategic plans and creative programming concepts with the support and direction of your Account Manager. Refined skill in the translation of strategies, objectives, tactics, and plans into client presentations via Powerpoint and other presentation tools is essential. An understanding of your clients’ bottom-line business goals and objectives is a must.

Because we are a remote agency, your ability to remain focused and properly manage your time on your own, while working from home, is critical. This will require you to heavily utilize technology such as Google Docs, video conferencing, AirTable, and Glip. Additional details follow:

General Account Management

• Serve as the primary project manager for all clients you oversee
• Prepare for and lead regularly-scheduled client status calls, prepare next steps reports or approve next steps reports prepared by junior staff
• Ensure all emails/calls/requests from clients are responded to either by yourself or a junior team member in a timely, appropriate fashion
• Keep ongoing track of all client activities, objectives, and tasks, making daily/weekly updates via a client-facing shared status report
• Ensure that junior teammates are meeting deadlines, executing client-ready work and that they are aware of and working in support of account objectives
• Keep an eye on bi-weekly results and goals to ensure the account remains on track against objectives, and working with the AM and junior staff to course correct as necessary

Media/Influencer Relations

• Oversee all account media relations, creating annual/seasonal/monthly outreach plans as warranted to ensure clients are on board with efforts and teams are briefed on needs
• Lead the development of pitches, press releases, and other outreach collateral, delegating and collaborating with junior staff as warranted
• Personally develop and work with junior staff and shared services to develop media/influencer contact and outreach lists
• Personally execute targeted, top tier media outreach
• Manage junior staff in planning and implement “mass pitch” outreaches
• Collaborate with junior staff in responding to daily HARO requests sent to you by shared services within the agency
• Work with your client and junior staff to ensure that internal documentation of client products and priorities is accurate and up-to-date
• Work with your clients to create story ideas, goal outlets/stories and hits goals
• Monitor long lead editorial calendars and seasonal story angles to ensure your clients are being included as warranted
• Endeavor to secure 2-3 organic influencer posts per month, with the support of junior staff
• Monitor for, research and present client with opportunities for paid influencer engagements and other pay-for-play opportunities, managing client budgets as relevant

Awards

• Collaborate with junior staff on the development of annual awards recommendations, gaining approval from the client on which products to submit to which awards programs
• Oversee junior staff in the development and submission of awards entries
• Ensure clients are kept abreast of awards submissions and results

Strategic Planning, Activations and Event Production

• At the outset of new client engagements, annually, and as requested by clients, brainstorm and present incremental programs such as sponsorships, activations, spokesperson engagements, events, etc. in conjunction with the AM
• Once sold in, create comprehensive timelines, event management folios, briefing books, runs of show, etc. in support of program implementation
• Personally execute and work with junior staff to ensure all planning and event development needs are properly managed
• Track and manage any incremental out of pocket budgets ensuring projects are complete within client-approved budgets
• Link all activities back to media/influencer relations campaigns

New Business

• Participate in the sales prospecting process by assisting in the development of strategic concepts and activation ideas, contributing to the development of sales materials
• Represent the agency when attending events on behalf of clients, referring any new connections or leads to the sales team
• Contribute to new business pipeline through existing industry connections and contacts if possible

Reporting & Sampling

• Personally review client coverage and react as necessary to errors, omissions or other issues with press garnered
• Be prepared to speak to clients about the value and impact of exposure garnered
• Review monthly reports developed by junior staff, keeping track of and implementing any specific client reporting needs, and ensuring the prior month’s reporting is sent to each client by the 5th of each month
• Work with clients annually, and as necessary ,to develop hits/impressions goals, in conjunction with the AM for larger accounts
• Ensure junior staff are properly managing internal media/influencer product sampling procedures, working to maintain the samples budget provided by the client

Social Media

• Develop social media strategies and activities on behalf of social media clients, as needed, seeking to align larger client objectives and activities with social media activities
• Review the monthly content of social media clients, ensuring strategic alignment, brand-appropriateness, etc.
• Actively monitor client’s social media presences, flagging any issues to clients and making recommendations for responses as necessary
• Brainstorm ideas to increase followers, work with influencers, leverage media hits, and create custom content to grow the client’s audience

Agency Support

• Participate in monthly all agency conference calls
• Participate in bi-weekly all-agency media relations conference calls
• Participate in periodic all-agency client onboarding calls
• Endeavor to leverage your own media relations efforts and dialogs to benefit your teammates and other clients on the agency roster, pitching the agency lookbook, etc.

Enough about us…..tell us more about you!

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