Co-branded Promotions

Brilliant’s proprietary co-branded promotions combine complementary products into wildly popular giveaways hosted on partner social media channels.

The promotions are specifically designed to entice consumers to take actions that include visiting your webpage, social media pages, engaging with content, signing up for your e-newsletter, etc.

  • Garner hundreds of thousands of impressions

  • Increase social media following and engagement

  • Yield thousands of email address opt-ins


We develop timely, newsworthy themes around which we build 15 co-branded promotions every year. Examples of past themes include New Mommy Must-Have’s, Home for the Holidays and Gifts for Your Loved One.


Brand Selection

For each promotion, we select four to nine non-competitive, complementary brands which fit within the given theme. The retail value of each product is typically less than $150. Each partner is responsible for shipping its product to the chosen winner.


The Giveaway

Promotions are hosted on a third-party giveaway site which allows consumers to gain multiple entires for taking online actions ranging from visiting partner websites, following social media channels, providing an email address, watching a YouTube video, etc. Brilliant works with each partner to determine the actions required for entry.


Social Promotion

Each participating brand posts the giveaway on its respective Facebook, Instagram and Twitter channels. Brilliant posts each promotion on its own channels, @BrilliantParenting and @BrilliantBabyProducts, in addition to pitching giveaways to editorial media and giveaway sites. 



 Brilliant tracks total campaign impressions, in addition to actions taken on behalf of each partner, email opt-ins etc. 


A brand is eligible to participate in up to four (4) co-branded promotions per year; one (1) per quarter.